Establishing a unified platform for dealers to place orders

Background

Founded in 1994 and headquartered in Guangzhou City, the company is a leading enterprise in the Chinese daily chemical industry. With its main business of selling daily chemical products, it set up a wide marketing network across all provinces (districts) and municipalities. With its system, company seeks to create a strong and stable operating environment for the business system with quick response times, and enable users to experience new digital services.

Challenge

Implement a closed-loop operation for the entire process and a single management of orders, after-sales services, billing and settlement for dealers. Keep up with Liby's changing policies for promotional campaigns by using its promotional engine with flexible configurations. Enable connectivity and data integration through system structure planning and links to other third-party systems.

Approach

Using the Sap Commerce Cloud platform, establish a unified platform for dealers to place orders, which can enable them to independently log in, place orders, and provide after-sales services, such as invoicing, financial verification, etc., giving them a set of online management tools. Stay in line with the complicated and changing policies for promotional campaigns, using its promotional engine with flexible configurations. Implement delivery fulfillment by opening a connecting channel for the ERP system and enabling online consultation and communication for dealers by eliminating barriers in the customer service system.

Key results

The usage requirements under various situations were met with links to the order platform on multiple devices (PC and mobile devices).

Customer satisfaction significantly increased after they were able to independently check their accounts, credit, and other company information, and keep track of their orders in the system.

Increased online customer service channels to improve the efficiency of pre-sales and after-sales consultations from dealers and enhanced the customer experience.

Benefits

Provide dealers with an online management platform that enables them to systematically manage their own business, reduce costs, and improve efficiency. Implement automated sales data to improve operational efficiency by connecting to the enterprise's other systems. Provide a data basis for future sales forecasts and marketing policy decisions by integrating dealers' data, such as sales data, inventory data, advance order data, and others.

Technology partners

SAP

Founded in 1972, SAP is one of the leading Enterprise Resource Planning (ERP) vendors in the enterprise market. Since its founding, SAP has developed its expertise in In-Memory databases (with the launch of SAP HANA), BI, mobility, the Cloud (with HANA Cloud Platform and HANA Enterprise Cloud) and IoT.

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